Marcel Pirnay

Assignment type

Public procurement

Context

The Haute École Libre de Bruxelles wanted to modernize its intranet portal and to create a more direct channel of communication between management, teachers, and students.

Solution

A modern and intuitive interface, accompanied by a complete redesign of the existing site. Streamlined pages and content on two levels, always accessible via a fixed navigation menu. Content personalized according to each user’s profile.

Impact

A hundred pages edited and maintained by the professors themselves, and thousands of students connected simultaneously, during and outside of class days.

Assignment type

Long-term contract

Context

The Smart cooperative has decided to modernize its tools for its 30,000 members who place their trust in it, in order to guarantee them an optimal user experience and better serve a supportive and active community.

Solution

I joined the on-site IT team to begin brainstorming and working on the production of features and screens. Based on a brand-new design system, every page and every tool already available underwent a complete overhaul. As for the new tools proposed according to the defined needs, rich features were implemented to facilitate the administrative management of members and internal advisors.

Impact

An autonomous development team, with an up-to-date and easily maintainable design system.

Assignment type

Long-term contract

Context

Proximus decided to completely redesign the shopping experience on its website. Until now, the bundled offer of physical products and subscriptions was not well understood during the ordering process. Traffic and behavior statistics were analyzed, revealing a fairly high cart abandonment rate as customers progressed through the ordering steps.

Solution

Based on the analysis of available datas and the drop-off rate at each stage, we managed to reduce the number of stages to four by grouping together the information requested from the user when placing an order. Once the flow screens had been created, we tested them on real users to ensure they added value to the experience.

Impact

More orders and a higher average basket value.